Learn more about:

Meet The Team

These Rules of Auction comply with the Consumer Protection Act 68 of 2008 and the Regulations thereto (“the CPA”), and all other relevant South African Immovable Property laws. Per the provisions of the CPA, the Auctioneer hereby declares as follows:

Sofia Young

Head of Marketing

Emma Johnson

Project Manager

Noah Mitchell

Marketing Specialist

Our Values and Guiding Principles

At Vincerò Auctioneers we believe success is built on a foundation of trust, dedication, and unwavering commitment to excellence. These principles guide every decision we make, ensuring that we consistently deliver value and exceed expectations.

Integrity at Our Core

  • We pride ourselves on operating with honesty and transparency. Trust is the cornerstone of our business, and we work tirelessly to earn and maintain it in every interaction.

Excellence in Action

  • We don’t settle for average. From the smallest detail to the grandest vision, we bring excellence to everything we do. Our clients deserve nothing less than the best.

Innovation with Purpose

  • The world is changing, and so are we. Embracing innovation is not just an option—it’s essential. By staying ahead of the curve, we create solutions that are as forward-thinking as they are practical.


Service that Inspires Confidence

  • We’re more than a service provider—we’re your partner in achieving your goals. Every client, no matter how big or small, receives the same level of respect, dedication, and attention to detail.

Expertise You Can Rely On

  • With years of industry knowledge and experience, we bring unparalleled expertise to the table. Whether it’s navigating complex challenges or seizing opportunities, we are here to lead the way.

Community at Heart

  • We’re more than a business—we’re part of a community. Giving back and contributing positively to the people and places around us is not just a priority but a privilege.

Passion That Drives Us

  • What sets us apart is our passion. We love what we do, and it shows in the results we deliver. For us, every challenge is an opportunity to shine, and every success is a testament to our dedication.

Why Choose Us?

  • When you partner with Vincerò Auctioneers you’re not just hiring a service—you’re gaining a team committed to helping you thrive. Our guiding principles ensure that we operate purposefully, deliver precisely, and leave a lasting positive impact.  

The Birth of Vincerò Auctioneers

OUR STORY OF ORIGIN

In the humble year of 1929, under the golden skies of Groblersdal, Johannes Nell was born into modest beginnings. The son of a struggling farmer, Johannes spent his early years tending the dry soil and gazing out over the veld, his heart heavy with longing for a life that seemed out of reach. But even as a boy, Johannes carried an unshakable dream—a vision of better days, not just for himself but for generations yet to come.

At 16, with little more than a satchel and an indomitable spirit, Johannes left the only home he had ever known. He walked dusty roads toward opportunity, sustained by an unwavering belief in education and self-improvement. Through relentless toil and countless sleepless nights, Johannes earned his keep through a military career. Books became his lifeline; each one was a beacon guiding him toward a life of purpose and possibility.

Image

In time, Johannes turned into a man of quiet wisdom who instilled in his children the same love for learning and the unrelenting pursuit of excellence. His daughter, Alta Nell, grew up listening to tales of his sacrifice and grit, and her heart swelled with pride for the legacy he had built. She devoured the books he used to rebuild his mind, their spines worn from years of use, finding in them a kindred spark.

It was Alta who, as an adult, passed this legacy of learning and dreaming on to her daughter, Kimberley. Together, the mother-and-daughter duo spent countless evenings on their cozy porch, pouring over business guides, mindset manuals, and tomes of history. Their laughter would fill the night sky as ideas and ambitions fueled each other's dreams. Their shared passion for beauty, history, and storytelling blossomed into something greater—a desire to connect others with treasures that carried meaning and soul.

Alta and Kimberley took the courageous step of transforming their passion into a purposeful venture. Driven by the enduring legacy of Johannes, and with the full support of their moth-er and grandmother, Anna Nell, they embarked on a journey that would give birth to Vincerò Auctioneers. It was Anna's relentless support and unwavering faith that fueled their dreams—without her, Vincerò Auctioneers simply wouldn’t exist.

Alta and Kimberley based the name “Vincerò Auctioneers” on the Italian word for “I will win,” a testament to this family’s shared belief in perseverance and triumph! They built their brand as a celebration of legacy, elegance, and the enduring beauty of the past.

Today, Vincerò Auctioneers is more than an auction house; it is a tribute to Johannes and Anna Nell’s character, their dream of a better future, their pursuit of a better life, and a place where every bid carries the promise of new beginnings. Together, Alta and Kimberley continue the tradition of resilience, turning stories of sacrifice into opportunities for others to hold history in their hands.

As the story of Vincerò Auctioneers continues to unfold and new chapters are written, it re-mains intricately woven with integrity, faith, love, determination, and an enduring belief: that every home and every unique item is a treasure, and like every dream, it is a pursuit worth undertaking.

TESTIMONIALS

What others are saying

"The Vincerò team didn’t just auction my property — they delivered peace of mind"

"Selling the family farm after my father passed was one of the hardest decisions I’ve ever made. Vincerò treated our legacy with such dignity. Their auction process was seamless, professional, and they brought serious buyers to the table. We got more than we expected and felt supported every step of the way."

Marié S., Executor, Deceased Estate Sale

"No fluff, just results. Vincerò is the real deal."

"I’ve sold multiple properties over the years, but Vincerò’s auction approach is on another level. Their marketing attracted qualified buyers like bees to honey. The property sold within days of hitting the market—and well above our reserve."

Thabo M., Developer, Pretoria East

"They turned my business closure into a new beginning"

"After liquidating my restaurant, I was devastated. Vincerò handled the asset auction with class and care. They treated every item—from the espresso machine to the cutlery—as if it mattered. The proceeds helped me clear debt and breathe again. I’ll never forget that."

Linda R., Business Owner, Gauteng

"I thought auctions were risky — until I bought with Vincerò"

"As a first-time home buyer, I was nervous about the auction process. But Vincerò made everything clear, from the bidding rules to the fine print. They even encouraged me to inspect the property and get pre-approved. I walked away with a great deal and zero regrets."

Sipho D., Centurion

Address : Centurion, South Africa

Copyright © 2025 Vincerò Auctioneers (Pty) Ltd